Have you found yourself wanting headshots for your business or industry but been reluctant to have yet another boring headshot taken for fear of it looking like a passport photo? I hear you, I’ve been there too.
As I’m prepping a corporate team for their headshots this week and I got thinking about what makes an ordinary headshot a great headshot and how to shop for one yourself.
Think about how your role/industry and how you would like to be seen/portrayed. You actually have options, it just takes a small amount of planning. What are important values for your role/industry? Perhaps you are a physiotherapist so want your headshot to show someone who is trustworthy, confident and relatable. Or you are a small business accountant, so you may want to show that you are professional, reliable and friendly. Perhaps you are a preschool director, so you want images of your team showing that you are warm, fun and friendly. Make sure your photographer knows what values you want to show before your shoot.
Another idea is to check out how your competitors or work community look, which headshots do you really like and why? Which don’t appeal and why? Take a few screenshots of the “like” pile and share them with your photographer. Your headshot will uniquely be you, however this will give them some ideas of your preferences.
Think about your business’s brand style and colours. How can you subtly incorporate this into your headshot? Perhaps you have a strong colour in your brand, say bright yellow. Wearing a yellow polo might be a little much, but you could have some yellow fleck in your blouse, if a female, or tie, if a male or a yellow backdrop at a distance, or even some artwork with lots of yellow in it behind you. What I would avoid, is wearing a clashing colour to your brand colour, for example, if bright yellow is your brand colour, don’t wear a fire engine red top, as your headshot will most likely go on your website with your brand colours and be quite jarring amongst all the yellow. I’m sure your photographer can advise you further if colours aren’t your specialty.
Lastly, check out how your images will be delivered to you by your photographer, and what sizes they will come in. To make the most of your headshots you ideally want your headshots in several different media image sizes and crops, this will be great for websites, facebook profiles and printed brochures. You may need to pay a little more for this service but I would consider it an investment into your business’s online presence as you can use the images several times with the right image quality for each situation.
An example below is a Sales and Marketing Health Professional who asked for 3 different looks to represent different aspects of his role. We included a variety of image sizes and qualities for his media needs and threw in a personal image at the end of the shoot. Total time in the studio 45 mins. Done!
Now go book in that headshot, and ask those pertinent questions. If I can help in any way, please let me know by contacting me here otherwise, I’d love for you to share your headshot with me online.
Headshots and Family Photographer based in Auckland, New Zealand.